Digital Marketing Acronyms / SEO Quiz
In the beginning of August 2016 at ujjwal.com, I wanted to share some interesting insights on digital marketer’s common misconceptions. This analysis is based upon quiz driven data by Search Engine Watch to see how well digital marketer knew “SEO abbreviations”. Since, the acronyms included broader topics than SEO involving SEM and UX as well as general technical terms, it presented an opportunity to explore a range of common misconceptions.
SEO Acronyms and Common Misconceptions
When I took the test, I was quiz taker #2,892 and got 25/25. What really caught my attention was that the every answer on quiz showed which options the quiz takers were selecting, which helped reveal on the common misconceptions.
The questions were from various areas of digital marketing. Let’s review some of the key concepts from 2,892 votes survey. Credit goes to SEW Quizzes for data.
- SEM: 98% of quiz takers correctly identified SEM as “Search Engine Marketing”.
- CPC: However, the next question on “CPC”, 97% of answers were on “Conversion Per Channel” vs only 2% on “Cost per Click”
- CPM: Cost per 1,000 impression was correctly answered by only 6%.
- CTR: Only 2% of folks selected CTR as “Click Through Rate” vs 90% folks as “Click Through Results”.
- RTB: Real Time Bidding was correctly identified by 76% folks.
- QS: The very important “Quality Score” was picked by only 2%. “Qualitative Search” was picked by 90%.
- PPA: Per per Action or Pay per Acquisition. Most folks mistook it for “Paid Position Average”.
- SEO as in Search Engine Optimization was the highest correctly picked answer at 92%. This was the highest correct percentage.
- SERP: 98% of quiz takers said SERP is “Search Engine Ranking Payment”. This is completely out of the norm. Only 1% correctly identified SERP as “Search Engine Results Page”.
- BL: 92% of quiz takers identified BL as Back links. This was impressive.
- PV: “Page Views” at 2% vs “Panda Verification” at 94%, probably means too much of Google Kool-aid going on!
- OBL: Outbound link is an very important factor on a page from where a link is originating.
CRO and User Experience
Overall correct numbers on entire CRO / UX areas were poor.
- UX: This is the most important aspect of web design that is User Experience.
- CRO: Conversion Rate Optimization is the goal of the UX and A/B testing, not Content Rank Optimization.
- A/B Testing: Study of Customer behavior by watching theri actions between 2 choices, A and B.
- Multi Variate Testing: Study of Customer behavior by watching theri actions between many choices simultaneously
- CTA: Call to Action makes a huge difference in digital marketing.
Technical / General Terms
- XML: Answer to this question shows digital marketers need to be more technical. 81% answers going for “Extensive Marketing Language” while only 6% going to “Extensible Markup Language” is scary.
- TLD: Top Level Domain was correctly picked by 9% folks.. 83% selections went to “Tiered Local Data”, whatever that means.
- RSS: Really Simple Syndication is what I go with. There are few other acceptable version of this.
- ISP: Internet Service Provide was only picked by 6% of quiz takers out of about 2,900 votes.
- CSS: Cascading Style Sheet was was correctly picked by 76%.
- HTTP: “Hypertext Transfer Protocol” is the basis for all linking based architecture. This concept is at the core of Google.
- DNS: “Domain Name System”, makes the internet understandable by translating IPs to human readable domains.
- DMP: Data Management Platform, which is the correct response, was selected by only 2% while “Digital Marketing Platform” was selected by 75%.
Since the survey was focused on mostly SEO professionals, out of about 2,900 survey takers did relatively OK on the core SEO portion itself however collective knowledge on Technical aspect as well as UX/CRO seemed to be quite missing. SEOs need to understand without technical foundation and collaborating on CRO, SEO by itself will not yield the result business expect from it.
Bottom line: Folks in SEO need to expand their knowledge and working relationship with other aspects of digital marketing for overall success.