Archive | October, 2016

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True Omnichannel Customer Experience With Offline Attribution

How to build a truly omnichannel customer experience? Gone are the days when there was a singular way to make a purchase. Due to the explosion in technology, ways customers buy any product whether it’s B2C or B2B has evolved exponentially, making lives of marketers complex. Omnichannel Customer Experience involves online and offline sources/mediums, a [...]

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