Archive | September, 2016

google-do-no-evil

Google’s Rich Dad’s vs Poor Dad’s Search Volume Data

Google Sabotage of the Search Data First, you had read about Google sabotaging the search data here. As Google had promised, now we have 2 types of data from Google. In lack of better terms, let’s call those: Rich Dad’s Search Data vs Poor Dad’s Search Data Welcome to Google’s Rich Dad’s vs Poor Dad’s [...]

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technological-solution-via-invoca

How to Attribute Inbound Calls to Paid Search Campaigns

Classic Attribution Gap in Digital Marketing Attribution is a classic problem in Digital Marketing and it’s even worse when it’s time to build attribution between Phone Calls and Online Marketing Campaigns. This blog is based upon the case study and the video published by Invoca. Other similar case studies have been completed with Keary Phillips, [...]

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What is Dwell Time for SEO?

Dwell Time SEO Mystery

Dwell Time – The Mysterious SEO Factor Today, when we’re discussing about new and upcoming SEO ranking factors to optimize for, we can list quite a few terms/technologies that were not present just a few years ago. Such as Page Speed Mobile Friendliness BrainRank Natural Language HTTPS Micro-moments Voice Search AMP HTML Dwell Time – [...]

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