Archive | January, 2016

How to use heatmaps?

How to use Heatmaps to Optimize Landing Pages and Product Pages

How to use Heatmaps for Conversion Rate Optimization(CRO)? Traffic Optimization is the key to the success on an eCommerce website by helping visitors convert. While tools like Adobe Omniture or Google Analytics tell digital marketers “WHAT” is happening on the website, they shed little insight into “WHY” aspects of customer behavior. That’s where Heatmap solutions [...]

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