Archive | November, 2014

Product Listing Ads - Merchant Center

PLA vs AdWords 2014

Is Product Listing Ads (PLAs) now the mainstream over AdWords? Early 2013, when Product Listing Ads were just being launched, I had predicted that eventually PLAs will catch up and take over the text ads. Looks like that time has come in less than 18 months. Recently, AdGooRoo reported data from 20 big PPC spenders [...]

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