Archive | October, 2014

googlebot wants to css, js, and images

Google Reads JavaScript: It’s NOT Your Dad’s Google Anymore

On Oct 27, 2014 Google updated Webmaster Guidelines, which I think is pretty significant. “For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use.” What this means is today’s Google is not your Dad’s Google anymore, that relied simply [...]

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Brand power: Brand vs Quality

Brand Power: Importance of Brand vs Quality of Product

Questions today are simple: What’s the role of a Brand in marketing a product? How does quality of a particular product relate to its brand? While doing some research to answer these questions, I found this very interesting

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Impact of Site Speed on Number of Indexed Pages on Google

It’s rare that we get clear evidence of how Google works. Here is a theory: We know that higher page-load-time is not good for any website specially large eCommerce sites. Higher page load time normally will: Increases bounce rate Reduces conversion rate Impacts revenue Decreases SERP All of the above and _______ ?! In addition to [...]

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