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Google Image Search and Shopping via PLA Feed

New Era in Google PLA: Shopping directly on Google Images This blog will highlight on how to capitalize on the new opportunities of Google Image Search by focusing on 5 most important elements of the PLA feed with Image Search in mind. Google Image Search and Shopping via PLA Feed: What digital marketers need to [...]

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Product Listing Ads - Merchant Center

PLA vs AdWords 2014

Is Product Listing Ads (PLAs) now the mainstream over AdWords? Early 2013, when Product Listing Ads were just being launched, I had predicted that eventually PLAs will catch up and take over the text ads. Looks like that time has come in less than 18 months. Recently, AdGooRoo reported data from 20 big PPC spenders [...]

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