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On exploreb2b: Future of SEO after “100% Not Provided” and Myths

By on October 7, 2013 in search-engine-talk

SMX East in New York is one of the biggest and greatest event for online marketers and this year was not an exception. Just days before SMX East was starting Google dropped “100% not provided” bomb on SEOs that changed the landscape for ever. Just before heading to SMX, here is an article I wrote [...]

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Social Content Distribution for SEO with Marty Weintraub

By on September 30, 2013 in social-media-marketing

Live Blog from #SMX on Social Content Distribution for SEO   September 30 2013, New York 8:30AM Introduction started by Marty Weintraub from aimClearBlog. He says Social is the new way of link building. Now, he is going into details of KPIs and costs with focus on – external traffic – in-channel traffic – hybrid / [...]

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Google Survey Questions

Google Begins SERP Survey

By on September 5, 2013 in search-engine-talk

Google is now running surveys on its SERP.  I just did a quick search on Trusted Stores Badge, and voila, a Google Survey popped up. See below. It consists of following options: Very Satisfied to Very Dissatisfied, basically 5 options in decreasing order. Submit the survey, and Google will thank you and the “pop-up” disappears.   [...]

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Google Trusted Stores 101 – How Google Trusted Stores Help eCommerce?

By on September 4, 2013 in ecommerce

What is Google Trusted Store for Merchants? For Merchants, Google Trusted Stores is a free badging program that can improve conversion rate and average order value (AOV) by reassuring potential customers that you offer a great shopping experience. Think of it like an assurance given to customers directly by Google. So for shoppers, the Google [...]

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12 ideas to drive traffic to blog and website

How To Drive Traffic To Blog and Website?

By on April 29, 2013 in content-marketing

At the top of the sales funnel traffic to the website is paramount to the success of the website and your eCommerce. What if you built a great website, content rich blog and a product rich eCommerce platform, but there is no or limited traffic? The goal of this blog here is to identify various [...]

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Google Analytics International Space Station April 1st Joke

By on April 1, 2013 in search-engine-talk

Do you think folks at Google has way too much time on their hand? You would not think so, right? Check out on what’s found on Google Analytics today on Real Time Overview section – 41 visitors from International Space Station! Where? International Space Station!! Let’s see the breakdown on Google Analytics to see how [...]

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Google Product Ads 2013 Trends – Google Shopping ROI Analysis

By on March 28, 2013 in pay-per-click

Google Product Listing Ads, aka Google PLA aka Google Shopping are probably the hottest topic on online marketing in recent months. Paid Google Product Listing Ads Ever since Google moved to paid Product Listing Ads, they have captured attention of online marketers due to its placement, displaying product image, and obvious differences from typical adWords [...]

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Internal Linking Architecture in an E-Commerce Environment

By on March 21, 2013 in search-engine-optimization

Internal linking is an integral part of Search Engine Optimization in all kinds of websites whether they are eCommerce, lead generation or just informative websites. Regardless of the objective of a website, internal linking structure needs to be created in such a way that it helps to meet the stated goal. Identify Goals of a [...]

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Future of Online Marketing – 2013 Trends In Digital Marketing

By on March 14, 2013 in SEO-for-CEO

Where is online marketing going in 2013?   If you are a owner of a small business with online marketing, or a CEO of a company doing eCommerce, you certainly care about online marketing trends of 2013. Time to time, you must be reviewing ongoing and future trends on various components of online marketing such [...]

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Differences in AdWords Search Volume and WebMaster Tools Search Queries

By on March 7, 2013 in adwords, webmaster-tool

Sometimes availability of data is not the problem; correct interpretation is. The question we want to address today is – what’s the difference in numbers from “AdWords Search Volume” and “Web Master Tools Search Queries”? AdWords Search Volume is the de-facto source of data to begin keyword research. Any internet marketer in SEO or PPC [...]

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