domain-name-for-ujjwal-seo

Domain Name Selection Principles

Importance of domain name – How to pick a great domain name? If you’re starting a new business on Internet, next to the product or service your business is going to offer, the first and foremost important detail you’d need to think about is the domain name of the website. Domain name becomes your major [...]

Continue Reading Comments { 0 }
ad-blockers-digital-marketing

Ad Blockers and the Future of Paid Marketing

Is Ad-blocking killing digital marketing? How to survive blocked ads? Recently, many digital marketer are waking up in the morning hit by marketing crisis in the form of ad blocker success, threatening to render current paid marketing strategies useless. Many of us get annoyed by Ads. Are all Online Ads evil? Advertising is essential for [...]

Continue Reading Comments { 0 }
netflix logo

Learning from Netflix on Freedom and Responsibility

Why Learn from Netflix about Freedom and Responsibility? No matter how you look at Netflix, it’s a great company – from industry shattering products, innovations that have changed human behavior  to building an excellent corporate culture,  that is now envy of all. Vacation Policy: Great example of Balance between Freedom and Responsibility Case in point [...]

Continue Reading Comments { 0 }
content-curation-homepage

Content Curation and its Role in Content Strategy

Should you create content or curate content? Let’s start with what is Content Curation? The “content” in the cliche “Content is King“, can come from 2 sources – first, your own original content or second, content that is sourced from elsewhere. If the content is coming from outside sources by means of pure algorithmic processes, [...]

Continue Reading Comments { 0 }
How to use heatmaps?

How to use Heatmaps to Optimize Landing Pages and Product Pages

How to use Heatmaps for Conversion Rate Optimization(CRO)? Traffic Optimization is the key to the success on an eCommerce website by helping visitors convert. While tools like Adobe Omniture or Google Analytics tell digital marketers “WHAT” is happening on the website, they shed little insight into “WHY” aspects of customer behavior. That’s where Heatmap solutions [...]

Continue Reading Comments { 0 }
Invoca-Show-Me-the-Money-Award

Invoca Call Intelligence Summit: Show Me the Money Award

Keynote Speech, Guest Presentation and an Award Ceremony at Invoca Call Intelligence Summit Here are few glimpses from the Call Intelligence Summit held in Santa Barbara, CA on Oct 2015. There were mainly 3 parts, where I was fortunate to represent my organization and the work it’s doing on technological and marketing front. 1) Keynote [...]

Continue Reading Comments { 0 }
Affiliate-Marketing-Brand-Coupon-Code-Leeching

Affiliate Marketing Strategy and Coupon Codes Leeching

Affiliate Marketing Strategy and Coupon Codes Leeching on Branded Terms On digital world, the first topic that comes to mind when Affiliate Marketing is mentioned is new traffic/revenue potential, and the second topic that comes to mind is fraud. Or, in many cases, it’s the other way around – fraud first, then traffic/revenue. Do you [...]

Continue Reading Comments { 0 }
Google-Quick-Answer-Box-keep-calm-and-find-answers

Google “Quick Answers” 101

Google Quick Answers: New Frontier on SERP For all digital marketers involved in content creation and curation, today I want to touch upon a new frontier on Google SERP – “Quick Answers“, which provides a great opportunity on content creation and traffic generation. What is Google Quick Answer(s)? (Also called “Google Answer Box”) Recently, Google has [...]

Continue Reading Comments { 0 }
Trump-vs-Sander_WashingtonPost_Express

Google Search Volume and Presidential Election 2016

Can search volume data from Google predict presidential election in 2016? As of writing of this blog post, Presidential Election fever is just getting started on both Republican and Democratic sides. As of now, GOP had 2 debates where as on Democratic side, the first debate has been just concluded. On these contexts, we’d look [...]

Continue Reading Comments { 0 }
digital-marketers

Share 15: Presenting in Digital Marketing Conference

Share 15 is being held this week in San Francisco, CA, which is a leading industry event by Digital Marketers for Digital Marketers. I feel honored to be part of this event as I have been invited to speak/present on a session on digital marketing “DM103: Channel Marketing – Digital Marketing Mix”. I will be [...]

Continue Reading Comments { 0 }