(Understanding level: Advanced. This blog is not for faint of heart who are afraid to mess around with web.config files. Disclaimer: Incorrectly updating web.config can take your entire website down. So always take a backup before you start to edit web.config file.) How to successfully create custom URL structure within WordPress on IIS in a [...]
PLA vs AdWords 2014
Is Product Listing Ads (PLAs) now the mainstream over AdWords? Early 2013, when Product Listing Ads were just being launched, I had predicted that eventually PLAs will catch up and take over the text ads. Looks like that time has come in less than 18 months. Recently, AdGooRoo reported data from 20 big PPC spenders [...]
Google Reads JavaScript: It’s NOT Your Dad’s Google Anymore
On Oct 27, 2014 Google updated Webmaster Guidelines, which I think is pretty significant. “For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use.” What this means is today’s Google is not your Dad’s Google anymore, that relied simply [...]
Brand Power: Importance of Brand vs Quality of Product
Questions today are simple: What’s the role of a Brand in marketing a product? How does quality of a particular product relate to its brand? While doing some research to answer these questions, I found this very interesting
Impact of Site Speed on Number of Indexed Pages on Google
It’s rare that we get clear evidence of how Google works. Here is a theory: We know that higher page-load-time is not good for any website specially large eCommerce sites. Higher page load time normally will: Increases bounce rate Reduces conversion rate Impacts revenue Decreases SERP All of the above and _______ ?! In addition to [...]
7 Steps for Best Meta Descriptions for eCommerce Websites
For any eCommerce website, the value of Meta Description is for CTR (Click-Though-Rate) from the SERP (Search Engine Ranking Pages). So a high-quality Meta Description, properly displayed on Google and Bing search results, can directly translate to traffic and revenue. Therefore eCommerce merchants should not be ignoring value of unique Meta Description as it’s directly [...]
Google April 1st Joke on Adsense – Visits from Planets and Moons
Continuing its tradition of April Fool’s Jokes, this year, AdSense team in Google has come up with visits from planets and moons. It appears, I need more visitors from Earth. Currently Europa, one of the moons of Jupiter, is ranking highest in terms of traffic and revenue. Here is a screenshot of Google’s April 1st [...]
5 Worst Mistakes To Avoid On A Business Presentation
This blog is a note to myself on how to avoid possibly the worst 5 mistakes on a business presentation. This is inspired by a real event that happened earlier today on how poor preparation ruins a business presentation. Scenario: Our team was on a meeting with a service provider whose representative was visiting us [...]
Use of rel=”nofollow” for SEO: How and Why?
Today, I’m going to summarize observations on technical ways to generate hyper links, use of rel=”nofollow” on anchor tag, and it’s impact on SEO and sometimes even on user experience. What is rel=”nofollow”? Let’s start with a typical hyperlink which would look as follows: <a href=”url-goes-here” title=”describe-link-here”>Anchor-Text-Goes-Here</a> If we add a a value of “nofollow” [...]
Do you have Google Reviews? Local Search is Transformed …
User Ratings recently became critical in Internet Marketing Google Reviews transform Local Search with Above-fold Local Display Google recently launched a scrollable display bar with local search results that can be sorted by user ratings. See below. When I searched for “Guitar lesson Orange CT”, below is what I received. If you search for “Pizza [...]
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Social Content Distribution for SEO with Marty Weintraub
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Brand Power: Importance of Brand vs Quality of Product
- Differences in AdWords Search Volume and WebMaster Tools Search Queries
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7 Steps for Best Meta Descriptions for eCommerce Websites
