Product Listing Ads - Merchant Center

PLA vs AdWords 2014

Is Product Listing Ads (PLAs) now the mainstream over AdWords? Early 2013, when Product Listing Ads were just being launched, I had predicted that eventually PLAs will catch up and take over the text ads. Looks like that time has come in less than 18 months. Recently, AdGooRoo reported data from 20 big PPC spenders [...]

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googlebot wants to css, js, and images

Google Reads JavaScript: It’s NOT Your Dad’s Google Anymore

On Oct 27, 2014 Google updated Webmaster Guidelines, which I think is pretty significant. “For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use.” What this means is today’s Google is not your Dad’s Google anymore, that relied simply [...]

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Brand power: Brand vs Quality

Brand Power: Importance of Brand vs Quality of Product

Questions today are simple: What’s the role of a Brand in marketing a product? How does quality of a particular product relate to its brand? While doing some research to answer these questions, I found this very interesting

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complex-google-logic

Impact of Site Speed on Number of Indexed Pages on Google

It’s rare that we get clear evidence of how Google works. Here is a theory: We know that higher page-load-time is not good for any website specially large eCommerce sites. Higher page load time normally will: Increases bounce rate Reduces conversion rate Impacts revenue Decreases SERP All of the above and _______ ?! In addition to [...]

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Learn Advanced Meta Description technique for ecommerce

7 Steps for Best Meta Descriptions for eCommerce Websites

For any eCommerce website, the value of Meta Description is for CTR (Click-Though-Rate) from the SERP (Search Engine Ranking Pages). So a high-quality Meta Description, properly displayed on Google and Bing search results, can directly translate to traffic and revenue.  Therefore eCommerce merchants should not be ignoring value of unique Meta Description as it’s directly [...]

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Google April 1st Joke on Adsense – Visits from Planets and Moons

Continuing its tradition of April Fool’s Jokes, this year, AdSense team in Google has come up with visits from planets and moons. It appears, I need more visitors from Earth. Currently Europa, one of the moons of Jupiter, is ranking highest in terms of traffic and revenue. Here is a screenshot of Google’s April 1st [...]

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Worst Mistakes on Presentation

5 Worst Mistakes To Avoid On A Business Presentation

This blog is a note to myself on how to avoid possibly the worst 5 mistakes on a business presentation. This is inspired by a real event that happened earlier today on how poor preparation ruins a business presentation. Scenario: Our team was on a meeting with a service provider whose representative was visiting us [...]

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rel=nofollow

Use of rel=”nofollow” for SEO: How and Why?

Today, I’m going to summarize observations on technical ways to generate hyper links,  use of rel=”nofollow” on anchor tag, and it’s impact on SEO and sometimes even on user experience. What is rel=”nofollow”? Let’s start with a typical hyperlink which would look as follows: <a href=”url-goes-here” title=”describe-link-here”>Anchor-Text-Goes-Here</a> If we add a a value of “nofollow” [...]

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google-review-ratings

Do you have Google Reviews? Local Search is Transformed …

User Ratings recently became critical in Internet Marketing Google Reviews transform Local Search with Above-fold Local Display Google recently launched a scrollable display bar with local search results that can be sorted by user ratings. See  below. When I searched for “Guitar lesson Orange CT”, below is what I received. If you search for “Pizza [...]

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On exploreb2b: Future of SEO after “100% Not Provided” and Myths

SMX East in New York is one of the biggest and greatest event for online marketers and this year was not an exception. Just days before SMX East was starting Google dropped “100% not provided” bomb on SEOs that changed the landscape for ever. Just before heading to SMX, here is an article I wrote [...]

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