Google “Quick Answers” 101

Google Quick Answers: New Frontier on SERP For all digital marketers involved in content creation and curation, today I want to touch upon a new frontier on Google SERP – “Quick Answers“, which provides a great opportunity on content creation and traffic generation. What is Google Quick Answer(s)? (Also called “Google Answer Box”) Recently, Google has [...]

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Google Search Volume and Presidential Election 2016

Can search volume data from Google predict presidential election in 2016? As of writing of this blog post, Presidential Election fever is just getting started on both Republican and Democratic sides. As of now, GOP had 2 debates where as on Democratic side, the first debate has been just concluded. On these contexts, we’d look [...]

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Share 15: Presenting in Digital Marketing Conference

Share 15 is being held this week in San Francisco, CA, which is a leading industry event by Digital Marketers for Digital Marketers. I feel honored to be part of this event as I have been invited to speak/present on a session on digital marketing “DM103: Channel Marketing – Digital Marketing Mix”. I will be [...]

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Will HTTP vs HTTPS Duplicate Content Hurt SEO?

It’s a colossal question right? Will or will not duplicate content hurt SEO rankings? If yes, how does it? Look at this keyword ranking report, and you’ll notice Google is telling the webmaster – “I”m terribly confused … Help me understand what’s going on here …”. Meaning, not knowing which url to pick between HTTP [...]

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Nepal - 7.8, San Francisco 7.7

Helping Nepal Earthquake Victims Through Save One Life

As we all know, Nepal has experienced a massive earthquake of 7.8 richter scale on 5/25/2015.  The main tremor which lasted over a minute, which has been followed by 100+ aftershocks. (1906 San Francisco earthquake was in the 7.7–7.9 magnitude.) As of writing of these lines, more than 5,000 lives have been lost, thousands are [...]

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Google Trusted Store: Simplified Integration for US Merchants

8 Changes on Google Trusted Stores: Simplified vs. Classic Model and who is benefited? March 04 2015 Google Trusted Stores program has been in the United States for few years now (see my old blog on Google Trusted Store 101) and come March 2015, Google has drastically changed the program. Keep in mind, this new [...]

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Impact of HTTPS on Referral Data in Analytics

In previous blog, I discussed about checklist items to look at when moving from HTTP to HTTPS for technical and SEO reasons. In this second part of the HTTPS discussion, I’ll focus on impact of HTTPS on the referral data within Analytics platform such as Google Analytics. What will happen to your SEO traffic? Here [...]

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Moving to Secure HyperText Transfer Protocol? What needs to be reviewed? Google’s move to HTTPS On August 06, 2014, Google disclosed HTTPS (Hyper Text Transfer Protocol Secure) is a ranking factor in SEO, rather unconventionally. Ever since, SEOs have started to wonder if moving to HTTPS is the right way to go mainly for SEO [...]

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WordPress 404 on Custom URL IIS 7

WordPress Custom URL Structure On IIS Within Shared Hosting like GoDaddy

(Understanding level: Advanced. This blog is not for faint of heart who are afraid to mess around with web.config files. Disclaimer: Incorrectly updating web.config can take your entire website down. So always take a backup before you start to edit web.config file.) How to successfully create custom URL structure within WordPress on IIS in a [...]

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Product Listing Ads - Merchant Center

PLA vs AdWords 2014

Is Product Listing Ads (PLAs) now the mainstream over AdWords? Early 2013, when Product Listing Ads were just being launched, I had predicted that eventually PLAs will catch up and take over the text ads. Looks like that time has come in less than 18 months. Recently, AdGooRoo reported data from 20 big PPC spenders [...]

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