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Content Curation and its Role in Content Strategy

Should you create content or curate content? Let’s start with what is Content Curation? The “content” in the cliche “Content is King“, can come from 2 sources – first, your own original content or secondly, contents that is sourced from elsewhere. If the content is coming from outside sources by means of pure algorithmic processes, [...]

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How to use Heatmaps to Optimize Landing Pages and Product Pages

How to use Heatmaps for Conversion Rate Optimization(CRO)? Traffic Optimization is the key to the success on an eCommerce website by helping visitors convert. While tools like Adobe Omniture or Google Analytics tell digital marketers “WHAT” is happening on the website, they shed little insight into “WHY” aspects of customer behavior. That’s where Heatmap solutions [...]

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Invoca Call Intelligence Summit: Show Me the Money Award

Keynote Speech, Guest Presentation and an Award Ceremony at Invoca Call Intelligence Summit Here are few glimpses from the Call Intelligence Summit held in Santa Barbara, CA on Oct 2015. There were mainly 3 parts, where I was fortunate to represent my organization and the work it’s doing on technological and marketing front. 1) Keynote [...]

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Affiliate Marketing Strategy and Coupon Codes Leeching

Affiliate Marketing Strategy and Coupon Codes Leeching on Branded Terms On digital world, the first topic that comes to mind when Affiliate Marketing is mentioned is new traffic/revenue potential, and the second topic that comes to mind is fraud. Or, in many cases, it’s the other way around – fraud first, then traffic/revenue. Do you [...]

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Google “Quick Answers” 101

Google Quick Answers: New Frontier on SERP For all digital marketers involved in content creation and curation, today I want to touch upon a new frontier on Google SERP – “Quick Answers“, which provides a great opportunity on content creation and traffic generation. What is Google Quick Answer(s)? (Also called “Google Answer Box”) Recently, Google has [...]

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Google Search Volume and Presidential Election 2016

Can search volume data from Google predict presidential election in 2016? As of writing of this blog post, Presidential Election fever is just getting started on both Republican and Democratic sides. As of now, GOP had 2 debates where as on Democratic side, the first debate has been just concluded. On these contexts, we’d look [...]

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Share 15: Presenting in Digital Marketing Conference

Share 15 is being held this week in San Francisco, CA, which is a leading industry event by Digital Marketers for Digital Marketers. I feel honored to be part of this event as I have been invited to speak/present on a session on digital marketing “DM103: Channel Marketing – Digital Marketing Mix”. I will be [...]

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Will HTTP vs HTTPS Duplicate Content Hurt SEO?

It’s a colossal question right? Will or will not duplicate content hurt SEO rankings? If yes, how does it? Look at this keyword ranking report, and you’ll notice Google is telling the webmaster – “I”m terribly confused … Help me understand what’s going on here …”. Meaning, not knowing which url to pick between HTTP [...]

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Helping Nepal Earthquake Victims Through Save One Life

As we all know, Nepal has experienced a massive earthquake of 7.8 richter scale on 5/25/2015.  The main tremor which lasted over a minute, which has been followed by 100+ aftershocks. (1906 San Francisco earthquake was in the 7.7–7.9 magnitude.) As of writing of these lines, more than 5,000 lives have been lost, thousands are [...]

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Google Trusted Store: Simplified Integration for US Merchants

8 Changes on Google Trusted Stores: Simplified vs. Classic Model and who is benefited? March 04 2015 Google Trusted Stores program has been in the United States for few years now (see my old blog on Google Trusted Store 101) and come March 2015, Google has drastically changed the program. Keep in mind, this new [...]

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