At the top of the sales funnel traffic to the website is paramount to the success of the website and your eCommerce. What if you built a great website, content rich blog and a product rich eCommerce platform, but there is no or limited traffic? The goal of this blog here is to identify various [...]
Google Analytics International Space Station April 1st Joke
Do you think folks at Google has way too much time on their hand? You would not think so, right? Check out on what’s found on Google Analytics today on Real Time Overview section – 41 visitors from International Space Station! Where? International Space Station!! Let’s see the breakdown on Google Analytics to see how [...]
Google Product Ads 2013 Trends – Google Shopping ROI Analysis
Google Product Listing Ads, aka Google PLA aka Google Shopping are probably the hottest topic on online marketing in recent months. Paid Google Product Listing Ads Ever since Google moved to paid Product Listing Ads, they have captured attention of online marketers due to its placement, displaying product image, and obvious differences from typical adWords [...]
Internal Linking Architecture in an E-Commerce Environment
Internal linking is an integral part of Search Engine Optimization in all kinds of websites whether they are eCommerce, lead generation or just informative websites. Regardless of the objective of a website, internal linking structure needs to be created in such a way that it helps to meet the stated goal. Identify Goals of a [...]
Future of Online Marketing – 2013 Trends In Digital Marketing
Where is online marketing going in 2013? If you are a owner of a small business with online marketing, or a CEO of a company doing eCommerce, you certainly care about online marketing trends of 2013. Time to time, you must be reviewing ongoing and future trends on various components of online marketing such [...]
Differences in AdWords Search Volume and WebMaster Tools Search Queries
Sometimes availability of data is not the problem; correct interpretation is. The question we want to address today is – what’s the difference in numbers from “AdWords Search Volume” and “Web Master Tools Search Queries”? AdWords Search Volume is the de-facto source of data to begin keyword research. Any internet marketer in SEO or PPC [...]
Benefits of 301 Redirects for SEO
What’s a better day in the entire year to talk about benefits of 301 Redirects on SEO than on 3/01/2013? What Are HTTP Headers? Before we jump into the details, a quick technical primer on HTTP headers is probably useful. On technical jargon, the way Internet works is based upon a “Request and Response” model. [...]
3 PPC Crimes – SEM Blunders To Avoid
Earlier today, I somehow stumbled upon this article on Search Engine Watch on “3 Big PPC Mistakes Even Pros Make”. Interestingly, I never made any of the 3 big mistakes outlined in the Search Engine Watch article. This inspired me to take a few minutes to think about what would I consider my biggest blunders [...]
Lead Generation By Traffic Segment and ROI Analysis
Lead Generation and Cost Analysis Lead Generation is the center the Internet Marketing for many businesses that are not pure eCommerce, where businesses need to touch upon the lead, nurture and massage them for closing. Before availability of advanced web analytics, they said – marketers always knew 50% of their budget was not working, they [...]
Google Webmaster Tool Homepage Link Count Drop
Report of Google Webmaster Tool not displaying link count to many websites’ homepage I was scratching my head this morning in disbelief at the number of fallen links to all of my websites. During a regular site monitoring, it was discovered the total number of inbound links has fallen significantly and it took only few [...]
- 3 PPC Crimes – SEM Blunders To Avoid
- Google Analytics International Space Station April 1st Joke
- Google Product Ads 2013 Trends – Google Shopping ROI Analysis
- Internal Linking Architecture in an E-Commerce Environment
- Future of Online Marketing – 2013 Trends In Digital Marketing
