You are here: Home
Learn Advanced Meta Description technique for ecommerce

7 Steps for Best Meta Descriptions for eCommerce Websites

By on April 21, 2014 in ecommerce, search-engine-optimization

For any eCommerce website, the value of Meta Description is for CTR (Click-Though-Rate) from the SERP (Search Engine Ranking Pages). So a high-quality Meta Description, properly displayed on Google and Bing search results, can directly translate to traffic and revenue.  Therefore eCommerce merchants should not be ignoring value of unique Meta Description as it’s directly [...]

Continue Reading • Comments { 0 }

Google April 1st Joke on Adsense – Visits from Planets and Moons

By on April 1, 2014 in general

Continuing its tradition of April Fool’s Jokes, this year, AdSense team in Google has come up with visits from planets and moons. It appears, I need more visitors from Earth. Currently Europa, one of the moons of Jupiter, is ranking highest in terms of traffic and revenue. Here is a screenshot of Google’s April 1st [...]

Continue Reading • Comments { 0 }
Worst Mistakes on Presentation

5 Worst Mistakes To Avoid On A Business Presentation

By on February 20, 2014 in general

This blog is a note to myself on how to avoid possibly the worst 5 mistakes on a business presentation. This is inspired by a real event that happened earlier today on how poor preparation ruins a business presentation. Scenario: Our team was on a meeting with a service provider whose representative was visiting us [...]

Continue Reading • Comments { 0 }
rel=nofollow

Use of rel=”nofollow” for SEO: How and Why?

By on February 11, 2014 in search-engine-optimization, technical-optimization

Today, I’m going to summarize observations on technical ways to generate hyper links,  use of rel=”nofollow” on anchor tag, and it’s impact on SEO and sometimes even on user experience. What is rel=”nofollow”? Let’s start with a typical hyperlink which would look as follows: <a href=”url-goes-here” title=”describe-link-here”>Anchor-Text-Goes-Here</a> If we add a a value of “nofollow” [...]

Continue Reading • Comments { 0 }
google-review-ratings

Do you have Google Reviews? Local Search is Transformed …

By on January 6, 2014 in search-engine-talk

User Ratings recently became critical in Internet Marketing Google Reviews transform Local Search with Above-fold Local Display Google recently launched a scrollable display bar with local search results that can be sorted by user ratings. See  below. When I searched for “Guitar lesson Orange CT”, below is what I received. If you search for “Pizza [...]

Continue Reading • Comments { 0 }

On exploreb2b: Future of SEO after “100% Not Provided” and Myths

By on October 7, 2013 in search-engine-talk

SMX East in New York is one of the biggest and greatest event for online marketers and this year was not an exception. Just days before SMX East was starting Google dropped “100% not provided” bomb on SEOs that changed the landscape for ever. Just before heading to SMX, here is an article I wrote [...]

Continue Reading • Comments { 0 }
ose-new-links-discovered

Social Content Distribution for SEO with Marty Weintraub

By on September 30, 2013 in social-media-marketing

Live Blog from #SMX on Social Content Distribution for SEO   September 30 2013, New York 8:30AM Introduction started by Marty Weintraub from aimClearBlog. He says Social is the new way of link building. Now, he is going into details of KPIs and costs with focus on – external traffic – in-channel traffic – hybrid / [...]

Continue Reading • Comments { 3 }
Google Survey Questions

Google Begins SERP Survey

By on September 5, 2013 in search-engine-talk

Google is now running surveys on its SERP.  I just did a quick search on Trusted Stores Badge, and voila, a Google Survey popped up. See below. It consists of following options: Very Satisfied to Very Dissatisfied, basically 5 options in decreasing order. Submit the survey, and Google will thank you and the “pop-up” disappears.   [...]

Continue Reading • Comments { 0 }
google-trusted-store-badge

Google Trusted Stores 101 – How Google Trusted Stores Help eCommerce?

By on September 4, 2013 in ecommerce

What is Google Trusted Store for Merchants? For Merchants, Google Trusted Stores is a free badging program that can improve conversion rate and average order value (AOV) by reassuring potential customers that you offer a great shopping experience. Think of it like an assurance given to customers directly by Google. So for shoppers, the Google [...]

Continue Reading • Comments { 0 }
12 ideas to drive traffic to blog and website

How To Drive Traffic To Blog and Website?

By on April 29, 2013 in content-marketing

At the top of the sales funnel traffic to the website is paramount to the success of the website and your eCommerce. What if you built a great website, content rich blog and a product rich eCommerce platform, but there is no or limited traffic? The goal of this blog here is to identify various [...]

Continue Reading • Comments { 1 }